Elevate the RAINCRY e-commerce website to maximize luxury brand experience: Enabling the RAINCRY client to seamlessly and effortlessly purchase products, locate stores, access PRO accounts and discover upcoming new wet collection
Proposal to prioritize the redesign and build of high trafficked e-commerce pages and elements in client flow: Homepage, Shopping Grid, Product Detail page, Navigation & Footer
Leverage existing content to create portal into brand collection & history
Flexible stacked modules to feature organized content including key collections & dynamic Instagram grid
Informational module including store locator info, key press highlights, registration and sales inquiries links
Collapse and expand side navigation for clients to easily filter and become quickly educated on all collections
Category descriptions to optimize SEO health
Flexibility to add categories/products as product offer and collections expand in the future
Sticky ADD TO CART button
Leverage Neiman Marcus detail photography
Highlight Stylist sets on Volume and Smooth product pages
Editorial module to feature tutorial videos/highlight relevant blog posts
Luxurious inverted black and white styling
Enlarged and graphic shopping cart + Added search function
Prominent newsletter sign up ribbon