User Experience & Web Re-Design: Research, Synthesis, Information Architecture, User Flows, Wireframes
With a new online application, users are able to apply for a pet directly on their mobile, tablet or desktop device. Allowing for quicker and easier matches by reducing user cognitive load and decision fatigue.
Simple step by step design to limit user friction and increase confidence throughout the adoption process.
An e-comm inspired filtering approach helps users easily search their pet criteria. Pet characteristics are sorted according to most commonly important found during user interviews.
The language and content of the website reflect the love and compassion the shelter has for their animals. Content banners and testimonials on animal detail pages allows for vibrant story telling throughout the process.